Maxxam Insurance Extends Landmark Youth Program

New three-year partnership ensures local youth can continue attending Grizzlies and Shamrocks games free of charge through 2030

The Victoria Grizzlies and Victoria Shamrocks are proud to announce that Maxxam Insurance has renewed its commitment to the Maxxam Local Youth Program for an additional three years, ensuring thousands of local children and families will continue to enjoy affordable access to live hockey and lacrosse on the West Shore.

The renewed agreement extends the program through the 2029–2030 Victoria Grizzlies season and the 2030 Victoria Shamrocks season.

The Maxxam Local Youth Program allows local youth aged 18 and under to attend Grizzlies and Shamrocks home games FREE when accompanied by an adult, with a limit of two complimentary youth admissions per adult.

More Than 21,000 Free Admissions. Nearly a Quarter-Million Dollars Saved.

Over the past two seasons, the program has delivered remarkable results:

21,404 free youth admissions across the two franchises.
$241,673 in admission costs saved by local families.
30% growth in combined youth attendance across both clubs.

The momentum continues to build. Through the first four Grizzlies home games of the 2026–27 season, free youth attendance has increased by 118% compared with the same period last season.

The numbers reflect a shared commitment between Maxxam Insurance and the two organizations to remove financial barriers, introduce young fans to live sports and create lasting family memories.

A Commitment to West Shore Families

“Supporting local youth sports and giving back to the communities we serve has always been important to Maxxam Insurance. We’re proud of what this program has accomplished with the Grizzlies and Shamrocks, and we’re pleased to extend our commitment for another three years. It’s a great partnership that’s making a real difference for local families,” said Bill Rai of Maxxam Insurance.

For the Grizzlies and Shamrocks, the program has become one of their most significant community initiatives, helping introduce a new generation of fans to junior hockey and senior lacrosse at the Q Centre.

“The impact this program has had on families in the West Shore can’t be overstated. Since launching this program in 2024, hundreds of thousands of dollars have been saved by local families thanks to Maxxam Insurance.

“While the cost of everything continues to rise, we’re proud of the fact that we’re working hard to keep sports affordable and fun right here in our community. We have a tremendous amount of gratitude towards Maxxam Insurance and their continued belief in what we’re trying to build.”

— David Michaud, President, Keycorp Sports & Entertainment

Building the Next Generation of Fans

Beyond the financial savings, the program is helping establish a lasting connection between local families and their hometown teams.

By welcoming children into the Q Centre, the Grizzlies and Shamrocks hope to inspire the next generation of hockey and lacrosse players, supporters and community leaders.

With the renewed commitment from Maxxam Insurance, families can look forward to several more seasons of affordable entertainment, memorable experiences and opportunities to cheer on their hometown teams.

For schedules, tickets and information about the Maxxam Local Youth Program, visit:

Victoria Grizzlies:www.victoriagrizzlies.com

Victoria Shamrocks:www.victoriashamrocks.com